How to skyrocket your Seller Rating on Amazon?

Hello eCommerce sellers!

You're passionate about selling products on Amazon. Are you getting everything right, like a lower price than your competitors, better quality, but you're not getting that all-important "Buy Box"? Are you holding your breath wondering why your sales aren't as high as you expected?

Don't worry! There's a major reason for this common problem that many sellers face. That's your "Seller Rating" or "Seller Feedback".

In this article, we're going to explain why Seller Rating is important in a way that even a small child can understand, and two great ways (one free method, one automated method) to help you increase it.

1. Why is Seller Rating so important to your success?

In short, your Seller Rating is a testimonial that customers give to your online store. It determines three important things:

1. 1. Customer Trust: People are more likely to buy from stores with positive ratings.
2. 2. Winning the Buy Box: Price isn’t the only thing that matters! Amazon’s algorithm prioritizes giving the Buy Box to sellers with good ratings.
3. 3. Increased Visibility: A good rating helps you get your products in front of more customers.
4. 4. Quick Fact: What is the Buy Box?
5. 5. When a customer purchases an item, the seller whose name appears next to the the “Add to Cart” or “Buy Now” button is the one who has won the Buy Box. More than 80% of sales happen through this Buy Box!

Now, let’s see how to increase this important rating.

2. Powerful Ways to Increase Seller Rating

Method 1: Free Method (Amazon's 'Request a Review' Button)

This is the official and completely free method provided by Amazon. You do not need to be a big tech expert to do this.

How to do it?

1. Log into your Amazon Seller Central account.
2. In the top menu, click Orders and select Manage Orders.
3. If you have FBA (Fulfilled by Amazon) orders, click View FBA orders.
4. Look at the orders that have been delivered to the customer.
5. On the right side of each order, there will be a button called "Request a Review". Click on it.

That's it! Amazon will automatically send a review request email to the customer on your behalf.

Pros and cons of this method:

• Pros: It is completely free and secure.
• Cons: If you have a lot of orders, clicking on them one by one will take a lot of time. Also, since the email sent in this manner asks for both a product review and seller feedback, about 90% of customers will only review the product. We will be less likely to get the seller feedback we need.

Method 2: Advanced and Automated Method (Paid Tools)

This method is a boon for serious sellers who believe that "time is money". Many third-party tools like Sellerboard offer this service.

How does it work?

These tools automatically send emails to customers asking for reviews as soon as your orders are delivered.

What is the biggest advantage of this?

Here is the real deal. We cannot change the template that Amazon sends for free. But using these tools, we can customize the email we send to suit us.

Specifically, we can send a link directly asking "Did you like our service (Seller)? Give us feedback" instead of asking for a product review. This increases the chances of getting the Seller Feedback we need many times over.

Advantages of this method:

• Time saving: Everything is automated, so you can focus on increasing your sales.
• Higher success rate: Asking for Seller Feedback directly will result in more positive ratings.
• Professional approach: It will help you build a good relationship with your customers, under the name of your brand.

Seller Rocket’s advice

If you are just starting out, understand the importance of Seller Feedback by using the free method initially.

But if you want to take your business to the next level, save yourself time, and stand out from the competition, investing in a good automation tool is a smart decision. The cost of these tools is very low compared to the Buy Box and sales you will lose due to a low Seller Rating.

Conclusion

Amazon Seller Rating is not something that increases overnight. It is a trust that you build slowly with your customers. If you use the above methods correctly, your Seller Rating will definitely increase. Through this, you will see your Buy Box success rate and sales increase at a rocket speed.

Ready to take your eCommerce sales to the next level?

Contact the experts at Seller Rocket for everything from Seller Rating, listing optimization, and digital marketing. Let us help you skyrocket your sales!

Learn More: The Ultimate Toolkit: Best Ecommerce Tools for Every Business Need