The Ultimate Toolkit: Best Ecommerce Tools for Every Business Need

Running an online store in 2024 is like being a superhero, right? You're juggling marketing, customer service, shipping... the list goes on. It can feel overwhelming. But what if you had a team of sidekicks?

But building a successful e-commerce brand is a journey filled with challenges. There’s a ton of work to do every day, from managing orders, responding to customers, marketing, and being active on social media! If you try to do it all on your own, your growth will stall.

This is where E-commerce tools come in as a real game-changer.

Having the right tools at your disposal can automate tedious, repetitive tasks, save you time, and allow you to focus on the most important areas of your business – customer relationships and growth strategies.

But with thousands of tools out there, how do you know which one is right for your business? Don’t worry. In this article, we’re not just going to give you a list of tools. This is a complete guide on how to choose the best tools for your needs.

At Seller Rocket, we’ve helped hundreds of e-commerce businesses find their perfect technology partners. From that experience, we've compiled here the best tools to seed your success.

Why are E-commerce tools essential for every business?

Using a few tools is not a luxury it is a necessity in today’s digital world. Let’s see why:

• Automate tasks: From sending order confirmation emails to reminding customers about abandoned carts you can automate many tasks.
• Save time and money: By reducing human labor you can significantly reduce your time and staff costs.
• Improve customer experience: Tools like live chat tools for 24/7 customer service and AI tools for personalized shopping experiences help retain customers.

Data-driven decision-making: Get accurate data on questions like which marketing strategy is working? Which page are customers exiting on?

How to choose the right e-commerce tool?

Don’t just choose a tool based on its popularity. It’s important to consider the unique needs of your business.

• Budget: Many tools operate on a monthly subscription basis. List the tools that fit your budget first.
• Business Size & Scalability: Are you a small startup or a growing company? The tool should be able to accommodate your current needs and future growth.
• Integration: Check if the new tool will easily integrate with the software you already use, such as Shopify, WooCommerce, Mailchimp.
• Ease of Use: Does a tool require a lot of technical knowledge to use? Choose a tool that your team can easily use.
• Customer Support: It’s important to know how their customer service is in case of any issues.

The best tools for every need of your business

For your convenience, we have divided the tools according to their functions.

1. A.Ecommerce Platforms
2. 1. Shopify

1. • What it is: A complete ecommerce platform. It has everything you need to create, manage, and grow your online store.
2. • Best features: Very easy to use, thousands of apps and themes, secure payment facility.
3. • Who is it best for: Suitable for everyone from beginners to big brands.
4. • Price: Starts at $29 per month.
5. • Pro-Tip from Seller Rocket: Shopify's App Store is a goldmine, but installing too many apps can slow down your site. Stick to essential, well-reviewed apps for optimal performance.

2. 
   2. WooCommerce

• • What it is: An e-commerce plugin for WordPress that is free and open source.
• • Best features: You can change everything, there are a lot of developers, and it's very SEO-friendly.
• • Who it is for: People who already have a WordPress site and want to be in charge.
• • Cost: The plugin is free, but hosting, a domain, and other add-ons cost money.

1. B. Top Email & Ecommerce Marketing Automation Tools


2. 3. Klaviyo

• • What it is: A powerful tool for automating marketing that was made just for e-commerce brands.
• • The best features: Deep customer segmentation, recovering abandoned carts, and making personalized product recommendations.
• • Who it's for: e-commerce companies that want to use data to improve their marketing.
• • Price: A robust free plan is available, with pricing scaling based on your contact list.

4. 4. Omnisend

• • What it is: A marketing tool that lets you handle email, SMS, and push notifications all in one place.
• • The best features: Automation workflows that are easy to use and templates that look great.
• • Who it's for: Companies that want to talk to customers through more than one channel.
• • Price: Offers a free plan for basic needs.

1. C. Tools for SEO and analytics


2. 5. Semrush

• • What it is: This is a digital marketing tool that does everything. It can help with PPC, SEO, content marketing, and analyzing your competitors.
• • The best features: keyword research, site audits, backlink analysis, and keeping an eye on what your competitors are doing.
• • Who it's for: Any business that wants to improve its online presence.
• • Price: Paid plans are available, with some features offered for free with limitations.

6. 6. Google Analytics 4

• • What it is: A free, important tool that lets you see how many people are visiting your website and what they are doing.
• • The best features: Real-time reports, visitor statistics, and tracking the conversion rate are some of the best features.
• • Who it's for: Anyone with a website needs it.
• • Price: Free.
• • Pro-Tip from Seller Rocket: Set up "Ecommerce tracking" in GA4 from day one. This will give you invaluable data on product performance, transaction details, and revenue.

7. 7. Hotjar:

• • What it is: This tool lets you see what people are doing on your website (Heatmaps, Session Recordings).
• • The best features: that you can see where users are clicking with heatmaps and watch their journey with session recordings.
• • Who it's for: Anyone who wants to make their website easier to use.
• • Price: A limited free plan is available.

1. D. Help and support for customers


2. 8. Zendesk

• • What it is: A place where you can handle customer questions from email, chat, and phone all in one place.
• • The best features: the ticketing system, the knowledge base, and the reports that analyze data.
• • Who it's for: businesses that are growing or are already big.
• • Price: Starts at $19 per user per month.

9. 9. Intercom

• • What it is: A modern platform that lets you talk to customers through live chat and automated messages.
• • The best features: Smart chatbots and automated messages that are tailored to different customer groups are the best features.
• • Who it's for: Companies that want to get more people to interact with them.
• • Price: Plans are available for small businesses.

1. E. Social Media Management Tools


2. 10. Buffer

• • What it is: A tool that lets you plan your posts on social media sites like Facebook, Instagram, Twitter and LinkedIn and automatically publish them at the right time.
• • The best features: that you can manage multiple social media accounts from one place, see how well your posts are doing with simple analytics, and get content ideas with tools.
• • Who it's for: Small and medium-sized businesses that want to keep their social media presence up and running without any problems.
• • Price: A limited free plan is available. Paid plans start at $6 per month per channel.

1. F. Design and Conversion Rate Optimization (CRO) Tools


2. 11. Canva

• • What it is: A design tool that works online and makes it easy for anyone to make beautiful social media posts, website banners, logos, and other marketing materials, even if they aren't a professional designer.
• • The best features: thousands of ready-made templates, a drag-and-drop interface that is easy to use, and a "Brand Kit" feature that lets you save your brand colors and fonts.
• • Who it's for: Business owners and marketers who want to make their own brand images quickly and cheaply.
• • Price: The free version is powerful enough for most needs. Canva Pro offers more features with a monthly subscription.

12. 12. Optimizely

• • What it is: This is a powerful tool for website testing and improving conversion rates (CRO). It lets you make different versions of your website (like two buttons with different colors) and see which one makes more sales through A/B testing.
• • The best features: A/B and multivariate testing that works well, and the ability to change the website experience based on how users act.
• • Who it's for: E-commerce businesses of medium to large size that want to use data to make their website's conversion rate better all the time.
• • Pricing: Enterprise pricing is available upon request.

1. G. Shipping and Logistics Platforms

2. 13. Shiprocket

• • What it is: A logistics platform that brings together several courier companies (like Delhivery, FedEx, Ecom Express, etc.) into one place, making it easier for you to ship things.
• • The best features: The ability to pick the best courier partner at the lowest price, automatic order tracking, sending SMS/email notifications to customers, and easy management of COD (Cash on Delivery) and prepaid orders.
• • Who it's for: It is very helpful for all kinds of online sellers in India, from small businesses to big brands.
• • Pricing: Pay-as-you-go model. You only pay for the shipments you send, with no monthly fees.

1. H. Reliable Payment Gateways


2. 14. Razorpay

• • What it is: A top Indian payment gateway that lets you safely accept all kinds of online payments on your website or app, such as credit cards, debit cards, UPI, net banking, and wallets.
• • The best features: that it works with more than 100 payment methods, is easy to use with platforms like Shopify and WooCommerce, and has a powerful dashboard for keeping track of transactions.
• • Who it's for: All businesses that take payments online from Indian customers need this.
• • Pricing: A small percentage fee is charged per successful transaction. No setup fees.

15. 15. Stripe

• • What it is: A global payment platform that is the best at processing online payments around the world. It is well-known for having a strong API and being accepted all over the world.
• • The best features: It can take payments in many countries and currencies, it's the best choice for businesses that charge by subscription, and it has the best security and fraud protection features.
• • Who it's for: Businesses with customers from other countries, SaaS (Software as a Service) companies, and developers who want to make their payment system more flexible.
• • Pricing: Transaction-based pricing model, similar to Razorpay.

Frequently Asked Questions (FAQ)

Q1: What are the absolute must-have tools to run an e-commerce business?

A: Any online store needs an e-commerce platform (like Shopify or WooCommerce), an analytics tool (like Google Analytics), and an email marketing tool (like Klaviyo or Omnisend).

Q2: Are there any free tools for beginners starting an online store?

A: Yes, of course.  For beginners, Google Analytics, Mailchimp's free plan, WooCommerce, Canva's free version, and other free tools are great.

Q3: How can I find out what tools a competitor's website uses?

A: You can easily find out what technology, plugins, and tools a website uses by using browser add-ons like "BuiltWith" or "Wappalyzer."

Conclusion: What You Should Do Next

Choosing the right tools is a critical step in building a successful online business. They can help you grow faster, work smarter, and save valuable time.

But remember, tools are just tools. How, when, and why you use them is what makes them truly effective. Ensuring each tool works in harmony towards your business goals can be a challenge.

And that's where Seller Rocket can help.

Our professionals are ready to analyze your unique business needs and build a powerful, cohesive tech stack just for you. If you're unsure which tools are best, how to integrate them, or how to get the most out of them, you don't have to figure it out alone.

Get in touch with us today for a free consultation for your online store!  Let's move your growth to the next level.

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