Amazon Global Selling: The Complete Guide for Indian Businesses in 2025
In today’s interconnected global marketplace, Amazon Global Selling has emerged as a game-changing opportunity for Indian businesses looking to expand their footprint beyond domestic borders.
This comprehensive program enables sellers from India to list and sell their products on Amazon’s international marketplaces, opening doors to millions of customers worldwide with just a few clicks.
According to recent data from Amazon, Indian exporters on the Global Selling program have already surpassed $5 billion in cumulative exports and are on track to reach $20 billion by 2025.
With over 70,000 Indian exporters currently selling through this platform, the global e-commerce landscape has never been more accessible to businesses of all sizes from India.
What is Amazon Global Selling?
Amazon Global Selling is a specialized program designed to help businesses sell their products internationally through Amazon’s 18 global marketplaces including the US, UK, Germany, Japan, and Australia.
The program provides Indian sellers with the infrastructure, tools, and support needed to navigate international markets efficiently.
For Indian sellers specifically, the program offers unique advantages including dedicated account management, specialized logistics solutions tailored for exports, and market-specific insights that help optimize product listings for different regions.
These benefits make Amazon Global Selling particularly valuable for Indian businesses looking to capitalize on the growing demand for Indian products abroad, especially in categories like home décor, handicrafts, textiles, and wellness products.
To be eligible, sellers must have a registered business in India, possess an active Amazon.in seller account with good performance metrics, and comply with export regulations.
Additionally, certain product categories may require specific approvals or certifications depending on the target marketplace.
Selecting the Right International Marketplaces
Not all international markets are created equal when it comes to potential success for Indian products. Our analysis shows that North American and European marketplaces typically yield the highest returns for Indian exporters, with the US, UK, and Germany leading in sales volume.
For instance, handcrafted home décor and textile products from India perform exceptionally well in the US and European markets, where consumers value authenticity and craftsmanship.
Meanwhile, wellness products like Ayurvedic supplements and natural cosmetics have seen growing popularity in Japan and Australia.
“Understanding regional consumer preferences is critical,” notes Raj Patel, who grew his handicraft business from $10,000 to $500,000 in annual revenue through Amazon Global Selling. “What sells well in India might not have the same appeal in Germany or Japan without the right positioning and cultural context.”
Mastering Logistics and Fulfillment
The logistics of international selling often present the most significant hurdles for Indian businesses. Amazon offers two primary fulfillment models:
Fulfillment by Amazon (FBA): Your products are stored in Amazon’s fulfillment centers, and Amazon handles packing, shipping, customer service, and returns. While this option comes with higher fees, it significantly simplifies international operations and provides access to Prime customers.
Self-Fulfillment: You manage inventory storage and shipping directly to international customers. This offers more control but requires establishing relationships with international shipping partners and managing customs documentation.
For most Indian sellers just starting with global expansion, FBA provides the path of least resistance.
It allows you to focus on product development and marketing while Amazon handles the complex logistics of international fulfillment.
Financial Considerations for Global Success
Pricing strategies that work in the Indian market rarely translate directly to international marketplaces. When calculating your pricing, account for:
- • Amazon’s referral fees (typically 8-15% depending on category)
• FBA fees (if applicable)
• International shipping costs
• Import duties and taxes
• Currency exchange rates and fluctuations
Successful Indian exporters typically maintain a minimum 25-30% profit margin after all fees to build a sustainable international business.
Tools like Amazon’s Revenue Calculator can help you determine profitability across different marketplaces before you even begin selling.
Ready to Go Global?
Expanding your business internationally through Amazon Global Selling represents one of the most accessible paths to global markets for Indian businesses today. With the right preparation, product selection, and marketplace strategy, even small businesses can achieve remarkable success on the global stage.
At Seller Rocket, we’ve helped over 500 Indian businesses navigate their Amazon Global Selling journey, increasing their international sales by an average of 137% within the first year.
Our team of export specialists and Amazon marketplace experts provide end-to-end support from account setup to ongoing optimization.
Ready to take your business global? Book a free consultation with our Amazon Global Selling specialists today and discover how we can rocket your products to international success.
Learn More : Amazon Global Selling from India | Seller Rocket