Amazon Global Selling from India | Seller Rocket
Are you an Indian entrepreneur looking to expand your business beyond borders? Amazon Global Selling offers a powerful platform to showcase your products to millions of customers worldwide.
Indian online sellers are selling more products to other countries. This is a good time to grow your business by selling on Amazon's websites in other countries.
Would you like me to explain more about selling on Amazon in other countries? Or do you have specific questions about e-commerce exports from India?
What is Amazon Global Selling?
Amazon Global Selling helps Indian businesses sell to other countries. It lets you:
- • Sell your products on Amazon's websites in more than 18 countries
- • Reach millions of Amazon shoppers around the world
- • Get help with shipping products to other countries
- • Let Amazon handle customer questions and returns
Amazon is on track to enable tens of thousands of Indian businesses to surpass $13 billion in cumulative e-commerce exports from India by the end of 2024, with a target of $20 billion by 2025. This demonstrates the immense opportunity available for Indian sellers in the global marketplace. Amazon Exports Digest 2024.
Benefits of Amazon Global Selling for Indian Businesses
- 1. Access to Global Customers: Instantly reach millions of potential customers across North America, Europe, Middle East, and Asia-Pacific regions.
- 2. Trusted Brand Association: Leverage Amazon's global reputation and customer trust to build credibility for your products.
- 3. Simplified International Logistics: Use Fulfillment by Amazon (FBA) or Amazon Global Selling SEND program to handle storage, packaging, shipping, and return
- 4. 24/7 Selling Opportunity: Your products remain available to international customers around the clock, regardless of time zone differences.
- 5. Seamless Currency Conversion: Receive payments in your local currency while selling in international markets.
How to Start Selling Globally from India in 3 Simple Steps
Starting your global selling journey with Amazon is surprisingly straightforward:
Step 1: Register to Export
The registration process requires:
• Email address and mobile number
• ID proof (Aadhaar, passport, or driving license)
• Credit or debit card (international transactions enabled)
• Business address proof (bank or credit card statement)
• PAN and GST details (for business verification)
Choose which of Amazon's 18 global marketplaces you want to sell on. Most Indian sellers start with North American marketplaces (US, Canada, Mexico) due to high purchasing power and market size. Amazon Global Selling
Step 2: List Your Products
Once registered, you can:
• Create product listings tailored to your target markets
• Set competitive prices in local currencies
• Upload high-quality images and detailed descriptions
• Optimize listings with relevant keywords for better visibility
Step 3: Ship and Deliver Globally
You have two primary fulfillment options:
Fulfillment by Amazon (FBA): Ship your inventory to Amazon's fulfillment centers in your target markets. Amazon handles storage, packaging, shipping, returns, and customer service. Most products exported from India via Amazon Global Selling are eligible for FBA. A shipping service that helps you send your products from India to Amazon warehouses around the world. It's cheaper and makes it easy to ship your items globally. The partnered carrier handles the end-to-end shipping process, including customs clearance.
Merchant Fulfilled Network (MFN): Ship orders directly to international customers from India. You manage all aspects of shipping, delivery, and customer service. Amazon Global Selling Fulfillment
Understanding Amazon Global Selling Fees
When selling internationally through Amazon, you'll encounter several fee structures:
- 1. Selling Plan Fee: $39.99 per month (Professional Plan) or $0.99 per item sold (Individual Plan) .If you link global Amazon selling accounts, your monthly fee will be either $39.99 or the sum of all regional selling plan fees, whichever is lower
- 2. Referral Fees: Category-dependent commission on each sale (typically 8-15%)
- 3. FBA Fees: Costs for storage, fulfillment, and shipping if using Amazon's fulfillment services
- 4. Currency Conversion: Small fee when converting sales to your local currency The exact costs vary by marketplace and product category. Amazon provides fee calculators to help estimate your expenses and potential profits.Amazon Global Selling Costs
Success Stories: Indian Sellers Going Global
Numerous Indian businesses have successfully expanded internationally through Amazon Global Selling. For example:
• Aheli: Shreya Vora took her traditional Indian jewelry brand global, reaching customers who appreciate authentic Indian craftsmanship
• Artisans Village: Grew their export business by connecting Indian artisans with international markets
• Spice Sellers from Rajasthan: Expanded their family business by introducing authentic Indian spices to global consumers
These success stories demonstrate how businesses of various sizes and from different industries have leveraged Amazon's platform to achieve global success. Amazon Seller Success Stories
Common Challenges and Solutions
While selling globally presents tremendous opportunities, it also comes with challenges:
Challenge 1: International Competition
Solution: Differentiate your products by highlighting unique Indian craftsmanship, materials, or cultural significance.
Challenge 2: Shipping and Logistics
Solution: Utilize Amazon FBA or SEND program to simplify fulfillment and ensure professional delivery
Challenge 3: Understanding Foreign Regulations
Solution:Use Amazon's resources to learn about product compliance requirements for each marketplace.
Challenge 4: Language and Cultural Barriers
Solution: Create clear, simple product descriptions and consider professional translation services for key markets.
Frequently Asked Questions
Do I need an Amazon India seller account to sell globally?
No, you can directly register for Amazon Global Selling without having an India seller account.
Is GST registration required to sell on Amazon internationally?
GST registration is required for most Amazon businesses, though some GST-
Can I use FBA from India to the US?
Yes, Amazon Global Selling SEND allows you to ship your inventory from India to Amazon fulfillment centers in the US.
What documentation is required for exports?
Requirements include commercial invoice, packing list, shipping bill, and certificates of origin. Amazon provides guidance on export documentation through their seller resources.
Start Your Global Selling Journey Today
The world wants to buy Indian products. Amazon Global Selling makes it easy to reach these buyers.
You can sell many Indian items that people want:
-
• Handmade crafts
• Textiles
• Spices
• New inventions
Ready to take your business beyond borders? Register for Amazon Global Selling today and join thousands of Indian entrepreneurs writing their international success stories. Remember, in today's connected world, your next customer could be anywhere – and Amazon Global Selling helps you reach them.
Learn More : Unlock Global Markets:Your Essential Guide to Amazon Global Selling in 2025