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28 Mar

What Are The Major Digital Marketing Services In India?

By Kannan Palaniyappan Business Models 32 Comments
A digital workspace displaying analytics, SEO, PPC, and social media marketing elements.

What is Digital Marketing?

1. What is Digital Marketing? – A digital workspace displaying analytics, SEO, PPC, and social media marketing elements.

Digital marketing is the process of promoting products, services, and brands using digital platforms and technologies.

Digital marketing differs from traditional methods (like print, TV, and radio) by using online platforms such as social media, search engines, mobile apps, and websites to c onnect with current and potential customers.

Major Digital Marketing Services In India

  1. SEO Services
  2. PPC Advertising
  3. Social Media Marketing
  4. Email Marketing

Search Engine Optimization

SEO Services – A magnifying glass over a search bar with keywords and an upward-trending graph.

SEO (Search Engine Optimization) helps websites rank higher in search results to attract more free traffic. It focuses on creating high-quality content that matches what people search for, using relevant keywords to boost visibility.

There will be four pillars for SEO:

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO
  4. Content

Likewise, any digital marketing service-based organization will differentiate its SEO techniques according to the customer's needs, which are essentially:

  1. Small Business
  2. Medium-sized Business
  3. Large e-commerce business

SEO techniques for the following businesses

  1. Website Review & Analysis
  2. On-Page SEO Analysis
  3. Local SEO Setup
  4. Content Marketing
  5. Off-Page SEO
  6. Monthly Reporting
  7. Client Support

PPC Advertising

PPC Advertising – A Google Ads dashboard showing bids, keywords, and ad performance.

Google Ads :

Google Ads (previously Google AdWords) is an online ad platform that lets businesses create and show targeted ads across Google’s network, including search results, websites, apps, and videos.

It helps advertisers reach potential customers when they’re actively searching for products or services related to their business.

There are multiple Google advertising Techniques available they are

  1. Search Ads
  2. Display Ads
  3. Youtube Ads
  4. Shopping Ads
  5. App Campaign Ads

Search Ads (PPC Advertising)

Display Advertising – A website page with multiple banner ads and a user scrolling.

Pay-Per-Click (PPC) advertising is a digital marketing approach in which advertisers are charged a fee each time their ad is clicked.

It's essentially a method of acquiring visitors to your website rather than trying to acquire them naturally through search engine optimization (SEO).

Display advertising uses visual ads (like banners, images, videos, or text) on websites, apps, and social media platforms.

Unlike search ads (which appear in search results), display ads blend into digital content to catch users’ attention while they browse online.

Social Media Marketing

Social Media Marketing – A vibrant collage of social media icons connected in a digital network.

Social Media Marketing (SMM) uses platforms like Facebook, Instagram, LinkedIn, and TikTok to share content (posts, videos, stories) that builds brand awareness, engages customers, drives website traffic, and boosts sales.

Meta Ads

Meta Ads – A smartphone displaying Facebook and Instagram ads with audience analytics.

Meta Ads (formerly Facebook Ads) is an online ad platform that lets businesses create and run targeted ads across Meta’s apps and services, including Facebook, Instagram, Messenger, and the Audience Network (third-party apps and websites).

It helps businesses reach specific audiences based on interests, demographics, or behaviors to drive engagement, traffic, or sales.

This elegant advertising system provides precise audience targeting and a variety of ad types.

  1. Facebook Ads
  2. Instagram Ads
  3. LinkedIn Ads
  4. Twitter Ads
  5. YouTube Ads

Email Marketing

Email Marketing – An inbox with promotional emails and a marketer sending a campaign.

Email Marketing is a direct, budget-friendly way for businesses to send personalized emails to a list of subscribers. It helps build customer relationships, promote products/services, and drive sales or website visits.

Email Marketing Campaign

Email Automation – A workflow automation dashboard showing email sequences for subscribers.

Email Marketing Campaign = A planned series of emails sent to deliver a specific message, meet a clear goal (like promoting a sale or building loyalty), and connect with a targeted group of people. It involves delivering strategically designed emails to a segmented set of subscribers with a single goal.

Email Marketing Campaign Types

  1. Welcome Campaigns
  2. Promotional Campaigns
  3. Abandoned Cart Campaigns
  4. Re-engagement Campaigns
  5. Transactional Campaigns
  6. Seasonal Campaigns
  7. Newsletter Campaigns
  8. Milestone Campaigns

Email Automation :

Email Automation is a tool that automatically sends personalized emails to subscribers based on their actions (like signing up or abandoning a cart), timing (e.g., birthdays), or predefined triggers.

It helps businesses to deliver timely, relevant content without manual involvement, hence increasing efficiency and consumer engagement.

What Is Subscriber Automation?

Subscriber automation is a complex email marketing approach for monitoring, engaging, and nurturing email list members using automated, individualized communication workflows.

It involves carefully tracking, categorizing, and interacting with subscribers based on their actions, preferences, and interactions with your brand.

Learn More: Choosing the Right Ecommerce Development Company in India

A digital workspace displaying analytics, SEO, PPC, and social media marketing elements.