Top 7 Mistakes New Myntra Sellers Make and How to Avoid Them
Selling on Myntra is a fantastic opportunity for fashion and lifestyle brands to reach a trend savvy audience.
But for new sellers, the platform can be a bit devastated at first. Between category rules, branding expectations, and backend operations mistakes are common and often costly.
To help you start strong, here is a practical breakdown of the top 7 mistakes new Myntra sellers make along with smart ways to avoid them.
Thinking Myntra Is Just Another Online Store
Many first time sellers enter Myntra with the same approach they use for Amazon or Flipkart. But Myntra is not a ordinary marketplace it is a curated platform focused on fashion, quality, and visual branding.
Avoid This Mistake By:
Treating Myntra like a premium retail store, not just another sales channel.
Customizing your product presentation to suit Myntra is audience, who value style, trend and presentation.
Studying how top brands present themselves and learning from their visual storytelling.
Underestimating the Power of High Quality Images
Lets be the honest your product photos make or break your listing. On the fashion-first platform like Myntra, low resolution images, poor lighting, or inconsistent angles can instantly turn shoppers away.
Avoid This Mistake By:
Investing in professional photography that captures your product from multiple angles.
Using clean, well it backgrounds and lifestyle shots that fit Myntras image guidelines.
Maintaining visual consistency across all your listings to build brand credibility.
Pricing Without a Plan (or a Calculator)
New sellers often fall into two traps: pricing too low in the hopes of gaining traction or pricing too high to chase big margins. Both approaches can miscarry if you are not accounting for platform fees, taxes and return costs.
Avoid This Mistake By:
break down the all your costs (product, packaging, shipping, GST, Myntra commission, and return rate).
standard your price against competitors in the same category.
Aiming for sustainable margins not just temporary sales spikes.
Ignoring Inventory Planning and Seasonal Demand
Overstocking slow moving items or running out of stock during festive sales is a common issue. Myntra’s calendar is loaded with sales events and if you are not ready, you miss out.
Avoid This Mistake By:
Using Myntras sales forecast tools and trend insights to plan your stock.
Keeping buffer inventory ready for seasonal events like End of Reason Sale or Diwali drops.
Starting small and scaling based on what sells rather than trying to list everything at once.
Writing Weak Product Descriptions (or Copy Pasting Them)
Copy pasting generic descriptions or skipping important product attributes not only hurts SEO but also creates a bad user experience.
Myntra shoppers expect detail, accuracy and clarity.
Avoid This Mistake By:
Writing clear, original descriptions that include product benefits, use cases, and sizing the details.
Filling out every attribute field especially fabric type, sleeve length, fit, and care instructions.
Making your product easy to understand and compare, especially when filters are applied.
Not Listening to Your Reviews or Return Report
When customers return items or leave negative reviews, it’s not just criticism—it’s insight.
Many sellers avoid this feedback, which leads to repeat issues and long term damage to their ratings.
Avoid This Mistake By:
Monitoring reviews regularly and tracking common return reasons (like size mismatch or quality complaints).
Updating your size chart, images or product title if shoppers are consistently confused.
Responding professionally to negative feedback and using it to improve your offering.
Sitting Back and Waiting for Orders
One of the biggest misconceptions? That simply listing your product will generate sales. Visibility on Myntra is driven by internal ads, seasonal campaigns, and brand engagement.
Avoid This Mistake By:
Running Product Listing Ads (PLA) to promote new or high margin items.
Joining Myntras marketing events like Big Fashion Festival or Flash Deals.
Collaborating with Myntra Studio or using influencer content if your budget allows.
Final Thoughts: Start Small, Learn quick, and Stay Consistent
Selling on Myntra can be incredibly rewarding if you are patient, strategic, and customer focused.
The key is to treat it like a long term brand-building platform, not a short-term sales engine.
By avoiding these common missteps, you will not only protect your business from losses you will position yourself for long term success in India’s most style driven e-commerce marketplace
If you did like help crafting your first product listings or improving your Myntra storefront just let me know I be happy to guide you!
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